Retailers and CPG companies are focusing on delivering a better customer experience. This means ensuring consistent brand and product information across enterprise systems and onto the digital shelf. 


Employ taxonomy and metadata to enable the best experience for employees and customers

Our experience in product taxonomy and metadata spans a wide range of product types, from canned soup to snowmobile parts. We’ve developed large-scale solutions for multinational manufacturers and retailers including Coca-Cola, General Mills, Costco, and Nestle. 

These taxonomies and metadata are used across the product marketing ecosystem, including product information management (PIM), lifecycle management, workflow, digital and marketing asset management (DAM/MAM), ecommerce and social media. 


Addressing industry-specific challenges

We understand industry-specific problems such as 

  • Mismatch between product descriptions and marketing communication best practices
  • Multiple product-related taxonomies across siloed internal groups
  • Lack of integration between systems such as DAM, PIM, and e-commerce and social media management platforms

Whether you need a full PIM architecture, a DAM for your product marketing assets, or new navigation taxonomy to drive online browsing, we can help develop the information frameworks you need to enable the best experience for your employees and customers.