Logo

Strong, friendly, relaxed, professional, gender inclusive

Full colour logo

Download all colour files

The logo dissected

Beach Pebbles
Masculine but curved
Structured and Professional
Friendly and approachable

The pebbles to represent the 3 stages of life – youth, middle age and old age.
A strong but curved ‘K’ which is more gender neutral
KITS – all caps and sans-serif to be proper, strong and professional
lowercase ‘family practice’ makes it welcoming, relaxed and friendly