Strong, friendly, relaxed, professional, gender inclusive

Full colour logo

Download all colour files

The logo dissected

Beach Pebbles
Masculine but curved
Structured and Professional
Friendly and approachable

The pebbles to represent the 3 stages of life – youth, middle age and old age.
A strong but curved ‘K’ which is more gender neutral
KITS – all caps and sans-serif to be proper, strong and professional
lowercase ‘family practice’ makes it welcoming, relaxed and friendly