Who is Kits Family Practice?
Kits Family Practice provides long-term, relationship-based care in a safe and inclusive environment; nurturing informed and collaborative decision-making for improved outcomes.
Key Brand Words
Empathetic
Respectful
Inclusive
Caring
Calm
Experienced/Competent
Why statement:
Kits Family Practice believes establishing long-term relationships with their patients leads to better health outcomes.
Site Accessibility:
The following best practice guidelines for accessibility will be implemented:
- high contrast text
- avoiding use of text over images
- simple, clear language
- focused directives (clear messages of where to go on the site)
- text contained in short lines (easier to read than text which fills the screen)
Complete family care
- Women are the primary audience – making over 80% of family health care decisions.
- Men, trans-gender clients would be your secondary audience.
- Elderly clients are the ‘uncaptured’ audience.
Women:
- easy to self-serve – prominent booking, patient portal
- real images or video – avoidance of obvious stock imagery
- simple interface
- text which gets to the point quickly
- empowered language
- images used to break up the text or reduce the amount of text required (infographics)
- consistent values
- inclusivity
Men:
Young to middle age men tend to be less engaged with health care and will often require encouragement by a partner/friend/family member to act. The following will improve user experience for this age group:
- easy to self-serve – prominent booking, patient portal
- simple interface
- text which gets to the point quickly
Gender inclusive care:
To serve this audience better we should be aware of gender-inclusive language guidelines (eg – pregnant person instead of pregnant woman), visuals which are inclusive /not stereotyping
Clients 50+:
These clients seem to use the website frequently and at least partially read site information. Our goals is to maximize this to potentially reduce patient visit times.