People
General Guidance
Consistency
Consistency is key to having the site look professional. Please use the same lighting and backgrounds in all photos to insure a strong suite of shots.
Focus
Portraits should be crisp and clear with a short depth of field so that backgrounds are out of focus and less noticeable. Please keep the background light in tone and avoid patterns.
Options
When shooting portraits please get a couple of variants to insure a consistent photo set where everyone looks good.
Body Language
Relaxed
Body position should be relaxed and welcoming. eg – Arms should be relaxed and natural, crossed arms are okay when relaxed but when tightly crossed they can seem unfriendly.
Posture
Don’t lean into or out from the camera too far. Leaning in can feel intense, leaning out is too casual. Try to keep upright but natural posture.
No Stethoscope
It just looks stock to have a stethoscope in the doctor’s photo. Also, just too formal to appear approachable and natural.
No Super Close-ups
Leave space around the person, overly tight images are intense, uncomfortable to view in series and difficult to work with.
